Transsiberian was going to be the most ambitious project in Filmax’s impressive history. The strategy was to sell the film before shooting, meaning that no images or stills were available. A good marketing campaign was needed to make a script into a tangible project. The objective was to launch Transsiberian on the international film market at AFM in Los Angeles, to pre-sell the project and produce the film using this financing.
We envisaged a three-element communications campaign: poster, catalogue and ads.
We also focus the campaign on interactive e-mailing for pre-market presentations.
The campaign was a success, given the number of meetings generated and quantity of pre-sales achieved in L.A. Principal photography started six months after AFM.