Tablet TV is a new product from Motive Television. But to continue developing it, the project needed to secure US partners.
A good marketing campaign was needed to make Tablet TV into a tangible project. The campaign objective was:
* Help investors understand the potential of Tablet TV
* Share Motive vision and enlist the ideal partner
* Create communication tools to promote and sell Tablet TV in the US
We approached this strategy through the idea of telling a story.
We developed a script for a video able to craft quality sales content that emphasises meaningful interaction and personal experience.
The campaign was a success, given the number of meetings generated in New York.