Sell the film “La Señora” before shooting, meaning that no images or stills were available.
Our goal was to support the pitching process of the project and to provoke questions and interest amongst the intended target: distributors, potencial co-producers, financiers and talent.


We began with “La Señora” screenplay, synthesizing and transforming its pages into a striking visual concept.
We conceptualized and produced the graphic design for the poster, the vertebrae behind any film communication campaign.
We also focused the campaign on interactive e-mailing.


The campaign was a success, given the number of meetings generated.